The Stairs by Philippe Starck Villa Exterior

Envisioned by Philippe Starck


The Stairs by Philippe Starck

Globally-renowned designer’s first fully envisioned concept in Asia

“The Stairs, without a doubt, shall become the boiling bucket of energy, activity, and intelligence of Bali, and perhaps more. The Stairs does not follow any type of trend in decoration and architecture; it is self-designed, just following the beauty of the Balinese soul and the future of the next centres of the world.” — Philippe Starck


Globally-renowned designer’s first fully envisioned concept in Asia showcases a private village of 12 limited-edition villas with signature glass skin facades by internationally-acclaimed artist JonOne.

The melodiously colorful sky of Bali serves as the perfect backdrop to this extraordinary project. The Stairs offers the rarest living ownership experience on the ‘Island of the Gods’ in a limited collection of 12 private pool loft villas. The architecture, interiors and furnishings of each self-contained villa are fully conceived and precisely curated by Starck – his first fully-envisioned hotel villa concept across the Asia-Pacific region.

The Stairs by Philippe Starck Starck
The Stairs by Philippe Starck Villa Pool Terrace

Global A-List Media

Secured media coverage in A-list media globally worth US $1.27 million in less than a year.



Luxury’s 25 Most Innovative Brands

Listed by the Robb Report’s “Luxury’s 25 Most Innovative Brands” alongside iconic brands such as Cartier, Lamborghini, Aman Resorts and Chanel.


The Stairs by Philippe Starck Villa Pool


Brand Consulting, Brand Identity System, Brand Naming, Branding Strategy, Brand Messaging and Communication, Brand Positioning, Corporate Collateral Design, Communications Campaign, Creative & Art Direction, Public Relations, User Experience (UX) Design, Website Development

When the investor group approached GEE Global with their ambitious hotel concept, our team was ready to dive into the world of hospitality. With thorough research on global trends and a keen eye for innovation, we crafted a comprehensive strategy that gave birth to a truly exceptional luxury villa hotel. Our vision was clear: to create a place where community thrives and pretension takes a back seat. The result is a stunning testament to our commitment to hospitality and our dedication to redefining experiences. Welcome to The Stairs by Starck,  a world where luxury meets authenticity.

Crafting a captivating brand narrative and compelling visual identity laid the groundwork for a renowned property development even before construction commenced. Our team carefully curated a comprehensive concept brief that guided Starck’s remarkable architectural and interior designs. Through close collaboration with the investors, we executed a highly successful strategic approach, enlisting a talented network of partners from various disciplines. In February 2013, we launched the brand campaign propelling The Stairs Villa Hotel concept to international acclaim.

The Stairs by Philippe Starck Sofa
“The Stairs shall become a tribe, a club of the young intelligent, creative people of the new generation, which shall build with intelligence the next world and continue with the vision of the beautiful story of humanity.”

— Philippe Starck


  • AD Collector (France)
  • Arch (China)
  • Architectural Digest Collector (France)
  • Architect and Builder (Australia)
  • Art Travel (France)
  • Boutique Design (United States)
  • Brava Casa (Indonesia)
  • The Business Times (Singapore)
  • DestinAsian (Indonesia)
  • DFUN (Taiwan)
  • Elle Decor (Japan)
  • Forbes (Indonesia)
  • FRV Travel (Indonesia)
  • Gourmet Traveller (Australia)
  • GQ (United Kingdom)
  • Harper’s Bazaar (Australia, Indonesia, Singapore & United Kingdom)
  • Hello Bali (Indonesia)
  • House & Garden (United Kingdom)
  • House Trends (Portugal)
  • Ideat (France)
  • In&Out (France)
  • Interior Design (United States)
  • (United States)
  • International Traveller (Australia)
  • The Jakarta Globe (Indonesia)
  • LP Luxury Properties (Hong Kong)
  • Marie Claire (Indonesia)
  • Objekt (China)
  • Prestige (Indonesia & Singapore)
  • Robb Report (United States)
  • Robb Report’s Property Report (Indonesia)
  • SKALA+ (Indonesia)
  • Southeast Asia Building (Singapore)
  • Tatler (Indonesia & United Kingdom)
  • Tatler Homes (Indonesia)
  • Traveler Talk (Australia)
  • Traveller Luxe (Taiwan)
  • Vogue (United Kingdom)