GEE for Fynn's x Issey Miyake brunch salads

Fynn’s x Issey Miyake Parfums

Discover how GEE brought Fynn’s and Issey Miyake Parfums together for a month-long brunch collaboration that drove record-breaking sales and brand awareness through targeted marketing and visually stunning dishes inspired by the new fragrance launch.

Collaborating with Fynn’s culinary team, we crafted an exclusive brunch menu featuring dishes highlighting the notes of honey pear, sweet rose, and smoke. We created visually appealing and flavorful dishes designed to drive sales and generate buzz on social media. Delights included Buttermilk Hotcakes with Smoked Maple Bacon & Pear Jam and Mixed Endives Salad with Pears, Candied Nuts, and Rose Dressing, all designed to support the sales launch of the new fragrance.

GEE for Fynn's x Issey Miyake brunch salad
Advertising Campaigns, Brand Activation, Campaign Concept Creation, Content Marketing, Communications Campaign, Email Marketing Strategy, Public Relations, Social Media Management
GEE for Fynn's x Issey Miyake brunch pancakes

GEE for Fynn’s orchestrated a targeted campaign to captivate corporate patrons from global MNCs at South Beach Towers. Leveraging in-building digital advertising and eDM promotions, we showcased a week-long special lunch teaser menu featuring select brunch dishes.

GEE for Fynn's x Issey Miyake brunch menu design
GEE for Fynn's x Issey Miyake brunch French toast

We extended exclusive invitations to media influencers to amplify the buzz, treating them to our signature brunch experience. The campaign’s success was marked by a significant surge in brand awareness, with Instagram and Facebook followers swelling by over 500 within a month and individual posts sparking hundreds of engaging comments.

GEE for Fynn's Issey Miyake digital promotions
GEE for Fynn's x Issey Miyake brunch items

Record-Breaking Sales

The Fynn’s x Issey Miyake Parfums brunch collaboration campaign achieved unprecedented success, culminating in a record-breaking month with the highest sales since Fynn’s opened in 2016. Furthermore, Issey Miyake Parfums exceeded overall sales targets within the first month of launch, marking a significant milestone for the brand.