GEE for Deer Industries retail branding in Singapore

Deer Industries

Deer Industries carries a wide range of kids’ and baby furniture, bedding, and accessories with a European flair designed to inspire. The brand is passionate about combining a tasteful selection of imaginative and sophisticated designs worldwide to complement your home.

The curated collections by the entrepreneurial mother of three are imaginative, sleek and sophisticated to bring a sense of style and contemporary design into children’s rooms. Deer Industries needed a thoughtful brand strategy to cultivate market share in Singapore.

Advertising Campaigns, Brand Activation, Brand Consulting, Brand Guidelines Development, Brand Identity System, Branding Strategy, Brand Messaging and Communication, Brand Positioning, Campaign Concept Creation, Content Marketing, Corporate Collateral Design, Communications Campaign, Creative & Art Direction, Digital Brand Alignment, E-commerce Development, Email Marketing Strategy, Public Relations, Social Media Management, Spatial Interior Branding, User Experience (UX) Design, Website Development
GEE for Deer Industries photoshoot nursery
GEE for Deer Industries kids lifestyle rugs

Through market trending, GEE Global identified the consumer drivers influencing parents’ purchasing decisions for newborn, toddler and children’s furnishings. We translated the learnings into core messaging that differentiated Deer Industries from existing competitors in the Singapore market by crafting a relevant brand story, tone of voice, and visual style in-store and online channels.

Then we started to get playful …

GEE for Deer Industries photoshoot toddler
GEE for Deer Industries kids lifestyle stuff toys
GEE for Deer Industries kids lifestyle toys

The Deer Industries brand story was ready to be shared with parents and children. We integrated the brand touchpoints into in-store visual merchandising across all online channels (website, social media and email marketing). We pitched the media, securing placements, month after month, in virtually every parenting, interior design, lifestyle, dailies and online publication with an earned media value of more than $300,000.

The Business Times / Dutch Magazine / Expat Living / The Finder / Harper’s Bazaar Junior / Home & Décor / Honeycombers / Little Steps Asia / Lookbox Living / Lookbox Living Annual Edition / Mother & Baby / Motherhood / Renotalk / Sassy Mama / Singapore Child / Singapore Women’s Weekly / Smart Parents Babies / SquareRooms / The Straits Times / Time Out Singapore / Travelshopa / Young Parents

GEE for Deer Industries eCommerce web development
GEE for Deer Industries social media marketing

Integrated Sales, Marketing & PR Campaigns

Deer Industries grew up with GEE marketing, media relations, and design expertise, transforming from a new start-up to a $750,000+ annual sales-generating retailer within three years from the first delivery date. We developed and launched the Deer Industries’ eCommerce site, integrated an in-store POS and inventory management system, and created Facebook and Instagram stores, contributing to an additional 10 percent increase in sales in the first year of website launch.