Real Estate and Property

GEE is a leading property, hospitality and real estate branding agency headquartered in Singapore. We work alongside renowned architects and prominent developers to establish remarkable branded addresses. Together, we unlock new opportunities and drive success for our clients, whether it’s a new property development, luxury real estate agency or hospitality concept.

The Stairs by Philippe Starck Villa Exterior


At GEE, we craft immersive brand experiences that resonate deeply with your target audience. Our approach begins with a comprehensive market understanding, including brand loyalists, competitors, and consumer travel and lifestyle trends. Each project requires a unique strategy to position, reposition, or elevate a branded property. We develop customised brand strategies rooted in the power of partnerships and collaboration with leading brands and developers, creating standout brand experiences.

We work with architects and designers to create a physical product that reflects the brand’s values and aesthetic. Our approach is focused on creating a unique and compelling design that sets the property apart from the competition.

We help real estate and property companies develop brand narratives that speak to the aspirations and lifestyles of their target audience, creating a sense of community and belonging. Our approach is informed by the latest trends and research in real estate branding, ensuring that our clients stay ahead of the curve.

Today, hospitality and travel are a lifestyle and passion our team shares. Our ear is to the ground. Our fingers are on the pulse of global economic conditions and how they affect consumer travel and behaviours. We know what is hot now – plus yet-to-emerge trends coming to market. Creating a brand is a challenging process in any industry, but in the hospitality industry, building a brand presents unique and dynamic opportunities for properties, employees and guests.

Our property and real estate brand agency develops a comprehensive strategy that captures the essence of luxury hospitality or property development, from its unique features and amenities to its target audience and market positioning. We believe a well-crafted brand narrative is essential for establishing a strong market presence and driving sales.

We recognise the value of partnerships and collaborations in luxury property development. Our agency facilitates partnerships between developers, luxury brands, and other stakeholders to create unique and compelling brand propositions. These partnerships can include collaborations with luxury hotel brands, fashion houses, and other high-end companies to create branded residences that offer a unique lifestyle and experience.

Our agency crafts immersive experiences that bring the brand to life, from the initial marketing campaign to the final product delivery. We believe that the brand experience should be seamless and consistent across all touchpoints, from the website and social media to sales & marketing activation.

Our agency activates the brand through a range of initiatives, including events, PR, and social media. We believe that brand activation is critical for creating buzz and driving interest in property development.

Get In Touch to Start Your Journey

A compelling story that resonates across regions and worldwide can make a hospitality brand into a living, thriving experience. As hospitality brands evolve from operating companies to brand management organisations, experienced hospitality brand strategists can communicate your story – richly imagined, fully inhabited – to draw your audience to your brand and experience and enable them to contribute to its development.