The Stairs by Philippe Starck

The Stairs Villa Hotel by Philippe Starck

Globally-renowned designer’s first fully envisioned concept in Asia showcases a private village of 12 limited-edition villas with signature glass skin facades by internationally-acclaimed artist JonOne.

When the investor group approached GEE with their ambitious hotel concept, our team was ready to dive into the world of hospitality. With thorough research on global trends and a keen eye for innovation, we crafted a comprehensive strategy that gave birth to a truly exceptional luxury villa hotel.


The Stairs by Starck brand activation at The Podium Lounge


Our vision was clear: to create a place where community thrives and pretension takes a back seat. The result is a stunning testament to our commitment to hospitality and dedication to redefining experiences. 

Welcome to The Stairs by Starck,  a world where luxury meets authenticity.

Advertising Campaigns, Brand Activation, Brand Consulting, Brand Guidelines Development, Brand Identity System, Brand Naming, Branding Strategy, Brand Messaging and Communication, Brand Positioning, Campaign Concept Creation, Content Marketing, Corporate Collateral Design, Communications Campaign, Creative & Art Direction, Digital Brand Alignment, Packaging Design, Public Relations, Social Media Management, User Experience (UX) Design, Website Development
The Stairs by Philippe Starck Starck

“The Stairs shall become a tribe, a club of the young intelligent, creative people of the new generation, which shall build with intelligence the next world and continue with the vision of the beautiful story of humanity.” 

~ Philippe Starck

The Stairs by Starck in Tatler Homes Indonesia

Crafting a captivating brand narrative and compelling visual identity laid the groundwork for a renowned property development even before construction commenced. Our team carefully curated a comprehensive concept brief that guided Starck’s remarkable architectural and interior designs. Through close collaboration with the investors, we executed a highly successful strategic approach, enlisting a talented network of partners from various disciplines. GEE launched the brand campaign, propelling the concept of The Stairs Villa Hotel to international acclaim.

The Stairs by Philippe Starck Sofa
The Stairs by Philippe Starck Rickshaw Chair

Global A-List Media

GEE secured global media coverage in A-list media worth US$1.27 million in less than a year. The Stairs was listed by the Robb Report as one of “Luxury’s 25 Most Innovative Brands” alongside iconic brands such as Cartier, Lamborghini, Aman Resorts, and Chanel.