The Stairs by Philippe Starck

The Stairs Villa Hotel by Philippe Starck

Globally-renowned designer’s first fully envisioned concept in Asia showcases a private village of 12 limited-edition villas with signature glass skin facades by internationally-acclaimed artist JonOne.

When the investor group approached GEE with their ambitious hotel concept, our team was ready to dive into the world of hospitality. With thorough research on global trends and a keen eye for innovation, we crafted a comprehensive strategy that gave birth to a truly exceptional luxury villa hotel.

 

The Stairs by Starck brand activation at The Podium Lounge

 

Our vision was clear: to create a place where community thrives and pretension takes a back seat. The result is a stunning testament to our commitment to hospitality and dedication to redefining experiences. 

Welcome to The Stairs by Starck,  a world where luxury meets authenticity.

Advertising Campaigns, Brand Activation, Brand Consulting, Brand Guidelines Development, Brand Identity System, Brand Naming, Branding Strategy, Brand Messaging and Communication, Brand Positioning, Campaign Concept Creation, Content Marketing, Corporate Collateral Design, Communications Campaign, Creative & Art Direction, Digital Brand Alignment, Packaging Design, Public Relations, Social Media Management, User Experience (UX) Design, Website Development
The Stairs by Philippe Starck Starck

“The Stairs shall become a tribe, a club of the young intelligent, creative people of the new generation, which shall build with intelligence the next world and continue with the vision of the beautiful story of humanity.” 

~ Philippe Starck

The Stairs by Philippe Starck Bedroom
The Stairs by Philippe Starck Living Room
The Stairs by Philippe Starck Living Space
The Stairs by Starck in Tatler Homes Indonesia

Crafting a captivating brand narrative and compelling visual identity laid the groundwork for a renowned property development even before construction commenced. Our team carefully curated a comprehensive concept brief that guided Starck’s remarkable architectural and interior designs. Through close collaboration with the investors, we executed a highly successful strategic approach, enlisting a talented network of partners from various disciplines. GEE launched the brand campaign, propelling the concept of The Stairs Villa Hotel to international acclaim.

The Stairs by Philippe Starck Sofa
The Stairs by Philippe Starck Rocking Chair
The Stairs by Philippe Starck Dining Room Chairs
The Stairs by Philippe Starck Rickshaw Chair

Global A-List Media

GEE secured global media coverage in A-list media worth US$1.27 million in less than a year. The Stairs was listed by the Robb Report as one of “Luxury’s 25 Most Innovative Brands” alongside iconic brands such as Cartier, Lamborghini, Aman Resorts, and Chanel.

Vogue (British) for The Stairs by Starck
AD Collector (France) for The Stairs by Starck
Tatler (British) for The Stairs by Starck
Forbes (Indonesia) The Stairs by Starck
Indonesia Tatler Homes The Stairs by Starck
GQ (British) The Stairs by Starck
Marie Claire (Indonesia) The Stairs by Starck
Prestige Singapore for The Stairs by Starck
Harper's Bazaar (AU) The Stairs by Starck
Traveler Luxe (Taiwan) for The Stairs by Starck
Harper's Bazaar (Indonesia) The Stairs by Starck
In&Out (France) The Stairs by Starck
Elle Decor (Japan) The Stairs by Starck
DFUN (Taiwan) The Stairs by Starck
Harper Bazaar Singapore The Stairs by Starck
Destinations of the World News The Stairs by Starck
IDEAT (France) The Stairs by Starck
Prestige (Indonesia) The Stairs by Starck
OBJEKT (CH) The Stairs by Starck
Gourmet Traveller (AU) The Stairs by Starck
BravaCasa (Indonesia) The Stairs by Starck
Art Travel (France) The Stairs by Starck
House Trends The Stairs by Starck

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GEE Global Pte Ltd
360 Orchard Rd
International Building
Singapore 238869

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