Entrepreneurs Said Alem and Chef Nicolas ‘Doudou’ Tourneville approached GEE Global with a vision for a new restaurant venture to surpass their renowned Kafe Warisan. Our team began crafting MÉTIS Restaurant & Gallery’s brand and identity two months before the grand opening.
Our objectives included creating an instantly recognizable brand, attracting loyal Kafe Warisan patrons, and launching MÉTIS globally. We transformed traditional restaurant marketing into an experiential lifestyle concept, designing corporate identity, collateral, media relations, and advertising campaigns.
The two-month “Coming Soon” campaign generated over 1,000 new email contacts via the microsite, exposed more than 7,500 travellers who dined at the former restaurant to guerrilla marketing, and secured editorial placements in over 20 Asia-Pacific publications before opening day.
GEE and MÉTIS developed a brand centred on sensory dining experiences, shifting Bali’s advertising landscape by focusing on shared experiences rather than food shots and empty seats. Since opening night, every seat in the 200+ pax establishment was filled, making MÉTIS an instant icon, eclipsing the success of Kafe Warisan.
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GEE Global Pte Ltd
108 Robinson Rd, #03-01
Singapore 068900
hello@geeglobal.com