Through decades of working with senior citizens, children and youth who have physical, learning or emotional disabilities, and families that require support services, AWWA has become one of the sector’s most highly-effective advocates; providing the knowledge and resources necessary to help people move towards more independent, connected lives.
Their people-centric approach to each day’s activities: the giving, concern and humanity demonstrated by each staff member, each volunteer and each partner, are manifested in the organization’s new brand conceived by GEE Global.
AWWA provides essential education programs and human services to more than 16,000 people from children to seniors each year.
As they approached their 45th anniversary since founding, AWWA sought the expertise of GEE Global for a comprehensive rebranding.
The organization’s primary goal was to diversify its sources of annual revenue, as it heavily relied on government funds which constituted 95 percent of program support, and to develop a brand that would resonate across audiences.
People in action, action with a measurable impact: this is AWWA and AWWA is its people. The foundation of the AWWA brand promise prioritizes the human aspect of the organization’s mission by putting people first and last and the selfless act of giving from the heart: People Giving To People.
We created a cohesive integrated brand and development strategy, breaking down the barriers between program awareness and fundraising. Our approach unified the organization’s voice, engaging audiences with a consistent brand message rather than separate departments working independently. The corporate identity wordmark was thoughtfully designed to embody AWWA’s core commitment to people.
We integrated the brand promise across all departments, services, and programs, and developed a comprehensive Brand Styleguide, an internal education and rollout training program, content strategy, collateral templates, and a customized website with extensive built-in content approval processes.