At GEE Global, we celebrate positive change. Among them is Beautiful People, a Singapore-based IPAC charity. Their mission is to empower disadvantaged and at-risk youth by nurturing their dreams through mentorship.
However, despite their inspiring ambition, they faced a challenge: the organization needed financial support to expand the charity’s reach and strengthen its operations. GEE Global rose to the occasion, envisioning the “Dine To Dream” Inaugural Campaign to boost Beautiful People’s funding and build awareness.
In less than three months, GEE Global united 42 top F&B businesses in Singapore, including Michelin-starred restaurants and renowned cafés, to support Beautiful People’s philosophy that all “dreams matter.”
Amò / Art Restaurant / Basilico / Basque Kitchen by Aitor / Bincho Hua Bee and Min Jiang / Burnt Ends / Butcher Boy / Camp Kilo / Cheek Bistro / Cloudstreet / Common Man Coffee Roasters / Common Man Stan / Dolcetto by Basilico / Don Ho / Esquina / Grain Traders / Hafudog / Intermission Bar / Jing at Fullerton Bay / Kilo Kitchen / Lolla / Maggie Joan’s / Majestic Bay / Majestic Restaurant / Manhattan / Meatsmith Little India and Telok Ayer / Moosehead Kitchen-Bar / Palm Beach Seafood / Pasta Bar / Pizza Face / Pollen / Punjab Grill / Nouri / Rogue Trader / Salted & Hung / Starter Lab / Summer Palace / The Lo & Behold Group / The Market Grill / The Projector / Tiong Bahru Bakery Eng Hoon and Raffles City / Zén
The inaugural Dine To Dream fundraising campaign rallied $82,000 in donations. Not only did the campaign financially benefit the cause, but it also dramatically amplified online engagement.
Each partner ran unique programs to raise funds, from donations per diner and special menus to weekend brunches with proceeds going to charity. The public was then encouraged to support Beautiful People simply by dining at the participating establishments.
But GEE Global went a step further to build partnerships with corporations, media and government agencies to help promote the campaign.
Within a single month, our campaign tripled website traffic and skyrocketed Instagram growth by 531%, equating to 589 new followers. This was complemented by a dramatic increase in engagement, including over 1,000 comments and nearly 3,000 likes. The results testify to the power of a purposeful cause branding campaign, a cornerstone of our work at GEE Global.
This story is a shining example of how when people come together, we can create a social impact together.