Imperial Law by GEE Global director's office design

Complex Business Law Firm

CLIENT

Imperial Law

A well-designed workplace is a strategic asset that goes beyond mere aesthetics to support the firm performance, enhance brand image.

As Imperial Law LLC was relocating its legal office to Orchard Road, Singapore, it presented the perfect opportunity to realign its brand, both online and offline, by conceiving an office space that encapsulates the firm’s multifaceted legal services catering to its expanding clientele.

 

Imperial Law by GEE Global office conference room design
Imperial Law by GEE Global office design

Imperial Law LLC provides tailored legal support for businesses, offering services from corporate law to dispute resolution. Catering to diverse clients, from small firms to multinational corporations, the firm sought a workspace to mirror its transition from standard solutions to long-term, strategic legal approaches.

SCOPE OF WORK

Brand Identity System, Corporate Collateral Design, Creative & Art Direction, Digital Brand Alignment, Spatial Interior Branding, Website Development

Our solution was to reimagine the traditional law office design, drawing inspiration from the sophisticated, yet personalized environments of hedge fund powerhouses. The new design would not only project Imperial Law’s corporate image but also cater to the intense, high-stakes nature of their work. The key elements of this design include timeless prestige, functionality and technological integration. The result is a space that exudes professionalism and provides an environment for client meetings and peak staff performance.

Imperial Law by GEE Global digital brand alignment
The same principles were used in the redesign of Imperial Law’s website. The goal was to establish an online presence that impeccably reflects the depth of services and rich legal expertise they offer, fostering a seamless, unified brand experience for both clients and staff. This alignment of the firm’s online and offline identities underscores Imperial Law’s dedication to strategic solutions, superior client service, and dynamic work culture.