Through decades of working with senior citizens, children and youth who have physical, learning or emotional disabilities, and families that require support services, AWWA has become one of the sector’s most highly effective advocates, providing the knowledge and resources necessary to help people move towards more independent, connected lives. Their people-centric approach to each day’s activities: the giving, concern and humanity demonstrated by each staff member, each volunteer and each partner, are embedded in the organisation’s new brand.

People in action, action with a measurable impact: this is AWWA, and AWWA is people. GEE brought the idea of “People Giving To People” to life as the foundation of the AWWA brand promise, prioritising the human aspect of the organisation’s mission by putting people first and last, as well as the selfless act of giving from the heart.