GEE for Beautiful People's Dine To Dream Fundraising Campaign

Beautiful People

Amplifying the voices of traditionally underserved and at-risk communities because no dream is too small — all dreams matter.

In less than three months, GEE united 42 top F&B businesses in Singapore, including Michelin-starred restaurants and renowned cafés, to support Beautiful People’s philosophy that all “dreams matter.” Each partner implemented unique fundraising programs, from donations per diner and special menus to weekend brunches with proceeds benefiting the charity. The public was encouraged to support Beautiful People through a major media and social media campaign promoting the idea of dining at participating establishments. Additionally, we expanded our efforts by forging partnerships with corporations, media, and government agencies to promote the campaign further.

GEE for Beautiful People's Dine To Dream Campaign at Conrad Singapore Orchard
Brand Activation, Brand Naming, Brand Messaging and Communication, Campaign Concept Creation, Communications Campaign, Creative & Art Direction, Digital Brand Alignment, Integrated Fundraising Strategy, Public Relations, Social Media Management
GEE for Beautiful People's Dine To Dream Campaign at Basilico
GEE for Beautiful People's Dine To Dream Campaign at Manhattan Bar

This story is a shining example of how public relations can create a massive social impact. Here at GEE, we’re proud to share such narratives, reflecting our belief in the power of traditional and social communication to drive real change.

GEE for Beautiful People's Dine To Dream Campaign at Restaurant Zén

The inaugural Dine To Dream fundraising campaign achieved unprecedented success, rallying support to raise over $82,000. Beyond the financial benefits for the cause, the campaign significantly boosted online engagement. In just one month, website traffic tripled compared to the months following the campaign. On Instagram, we witnessed a remarkable 531% growth in followers and a surge of 1,029 comments and 2,683 likes. These achievements within a month underscore the dynamic impact of well-strategized and executed public relations campaigns, a cornerstone of our work at GEE.

GEE for Beautiful People's Dine To Dream Campaign at Basilico

Inaugural Participating F&B Brands

Amò / Art Restaurant / Basilico / Basque Kitchen by Aitor / Bincho Hua Bee and Min Jiang / Burnt Ends / Butcher Boy / Camp Kilo / Cheek Bistro / Cloudstreet / Common Man Coffee Roasters / Common Man Stan / Dolcetto by Basilico / Don Ho / Esquina / Grain Traders / Hafudog / Intermission Bar / Jing at Fullerton Bay / Kilo Kitchen / Lolla / Maggie Joan’s / Majestic Bay / Majestic Restaurant / Manhattan / Meatsmith Little India and Telok Ayer / Moosehead Kitchen-Bar / Palm Beach Seafood / Pasta Bar / Pizza Face / Pollen / Punjab Grill / Nouri / Rogue Trader / Salted & Hung / Starter Lab / Summer Palace / The Lo & Behold Group / The Market Grill / The Projector / Tiong Bahru Bakery Eng Hoon and Raffles City / Zén