COMO Hotels and Resorts’ flagship COMO Shambhala Estate commissioned GEE Global to engage luxury travellers, residents, and Indonesian nationals with their ultra-premium retreat brand. We coined the concept “Come Closer Than Ever Before” – a campaign that spoke to people’s desire for balance in life through self-improvement by attaining physical, mental, and emotional connectedness years before the trend became mainstream.
We launched the first in a series of in-house art exhibitions, a photographic essay highlighting the indigenous culture, to immerse guests in the inner calm that Bali offers. We then enhanced the experience by promoting the richness of a raw foods dining concept to nourish the physical body and excite the palate.
GEE Global’s trend-forward insights forged a campaign concept and messaging highlighting wellbeing, mindfulness and health-focused foods years before these became mainstream trends. Our approach resonated with the target audience and positioned COMO Shambhala Estate at the forefront of the wellness movement, solidifying its status as a luxury wellness resort sector pioneer.
This campaign successfully differentiated COMO Shambhala Estate in a competitive market, attracting discerning guests seeking a holistic approach to health and rejuvenation. By emphasising the resort’s unique offerings and connection to Balinese culture, we created a compelling narrative that elevated the brand beyond typical luxury accommodations, establishing it as a destination for transformative experiences.
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