The inaugural Global Property Expo, organised by JLL, marked a significant milestone as Singapore’s leading international residential real estate event. Held at Marina Bay Sands from 18 to 20 July 2025, the event brought together investors, developers, and industry leaders under one roof. It offered unparalleled access to world-class developments, exclusive investment insights, and high-value networking opportunities, positioning itself as a premier platform for cross-border property investment.
The Global Property Expo demanded a bold and cohesive creative campaign that could cut through the noise and establish a commanding brand presence across every channel. The goal was to draw in a high-calibre audience of investors and developers, building anticipation in the lead-up to the event with designs that was recognisable and precise. Consistency was key, from print and digital to live platforms, ensuring that promotional touchpoints told the same compelling story through a design language that JLL can build upon for future editions of the expo.
Through a seamless blend of design, art direction, and storytelling, GEE Global helped bring the Global Property Expo 2025 to life. The result was a compelling, multi-platform campaign that positioned the event as Singapore’s premier international residential real estate showcase, laying the foundation for long-term success.
