Imperial Law LLC, a leading legal services provider, was relocating its office to Orchard Road, Singapore. This presented an opportunity to realign the brand, creating a cohesive and comprehensive experience that reflected the firm’s multifaceted legal services and expanding client base across new industries.
Imperial Law LLC sought to transform its brand from a traditional legal company to a complex business law firm, catering to diverse clients from small firms to multinational corporations. The firm needed a workspace that mirrored its transition to long-term, strategic legal approaches and aligned its digital presence to share the same story with the world.
GEE reimagined the brand from a traditional law office design, drawing inspiration from sophisticated financial hedge fund powerhouses. The new design projected Imperial Law’s corporate image, catering to its work’s intense, high-stakes nature. Key elements included timeless prestige with functionality for an integrated workspace. The result was a space that exuded professionalism, providing an environment for client meetings and peak staff performance.
The same principles were applied to the redesign of Imperial Law’s website. The goal was to establish an online presence that impeccably reflected the depth of services and rich legal expertise, fostering a seamless, unified brand experience for clients and staff. This alignment of the firm’s online and offline identities underscored Imperial Law’s dedication to strategic solutions, superior client service, and a dynamic work culture.
GEE successfully transformed Imperial Law LLC into a complex business law firm, bringing brand, digital and spatial elements together in a unified story. The new office space and website design reflected the firm’s multifaceted legal services, catering to its expanding client base across new industries. The result was a cohesive and comprehensive brand experience that exuded professionalism, underscoring Imperial Law’s commitment to strategic solutions, superior client service, and a dynamic work culture.
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