The 3,200-square-metre beachside restaurant, known as the “wild child” of the award-winning Mozaic brand, offers multiple dining spaces and cocktail lounges, creating a unique excitement for foodies. Mozaic’s flagship restaurant in Ubud has garnered numerous accolades, including being named one of San Pellegrino World’s 50 Best Restaurants – Asia 2013 and ranking fifth on Miele Guide’s top Asian restaurants for 2013. It is also one of only two South East Asian restaurants to be recognized as a Les Grand Tables Du Monde member.
However, within six months of opening the Batubelig location, Mozaic faced unexpected revenue shortfalls.
Mozaic Beach Club sought the expertise of GEE to identify the root causes of this underperformance. Through comprehensive research, GEE uncovered that the brand’s target audiences needed clarification, the positive brand properties of the flagship brand had not been effectively communicated, and an identity crisis had arisen.GEE’s objective was to revitalise the brand by reintroducing the beach club venue. To achieve this, our team created a new visual identity system featuring a distinctive Signature Sea Blue colour palette that evokes the seaside and differentiates the beach club from its sister brand in Ubud. We conceptualised a 12-month ‘Today, Mozaic Beach Club’ advertising campaign, focusing on strategic messaging to relaunch the restaurant with fresh energy. Relaunching the restaurant with these elements, GEE instilled a fresh energy into the venue. Breezy fare. Vibrant atmosphere. Distinctive flavours. Today, it happens at Mozaic.
GEE’s objective was to revitalise the brand by reintroducing the beach club venue. To achieve this, our team created a new visual identity system featuring a distinctive Signature Sea Blue colour palette that evokes the seaside and differentiates the beach club from its sister brand in Ubud. We conceptualised a 12-month ‘Today, Mozaic Beach Club’ advertising campaign, focusing on strategic messaging to relaunch the restaurant with fresh energy. Relaunching the restaurant with these elements, GEE instilled a fresh energy into the venue. Breezy fare. Vibrant atmosphere. Distinctive flavours. Today, it happens at Mozaic.
The rebranding instilled fresh energy into the venue, attracting a more spirited crowd with a new menu in a modern yet relaxed setting. The media well-received the campaign, earning positive comments about the new branding image and its “freshness” in Bali’s advertisement industry. Mozaic Beach Club was eventually sold to new investors, marking a successful turnaround for the brand.
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