Cicheti (pronounced “chi-KEH-tee”) is informed by the signature snacks served in Venice’s bàcari, or wine bars. In the Mediterranean convention of Greek methezes or Spanish tapas, these small plates are a Venetian tradition reflecting the mouthwatering diversity of Italy’s foodscape.
From the hand-drawn logo identity depicting a stylized bull with wings – a symbol of the ancient Italic tribes – to the traditionally artisanal wood-oven baked Neapolitan pizzas, hand-crafted one at a time by Chef Aun, originality and variety are celebrated at Cicheti. Taking cues from the language and gastronomy of Italy, GEE Global collaborated with Cicheti’s owners to create a spirited design that integrates these playfully layered references into every element of the restaurant.
Taking Cicheti through GEE Global’s total project lifecycle management approach – trending, the initial idea, market research + analysis and financial budgeting to integrated interior spatial design, visual brand identities, and media launch; to post-launch marketing strategies and operational refinements – the concept restaurant ended the first financial year at roughly a 3 percent difference from the profit & loss financial model our team forecasted for the venture.
As a result of GEE Global’s signature approach to building sustainable brands, the restaurant has grown to a group of muli-concept Italian restaurants in Singapore.
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GEE Global Pte Ltd
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Singapore 068900
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