GEE for The Cicheti Group

The Cicheti Group

GEE for The Cicheti Group masterfully crafted an F&B brand from conception to launch, orchestrating every detail from market research and financial planning to spatial design, visual branding and media debut. Our team refined operational strategies post-launch, ensuring a seamless and impactful brand experience.

Cicheti (pronounced “chi-KEH-tee”) is informed by the signature snacks served in Venice’s bàcari, or wine bars. In the Mediterranean convention of Greek methezes or Spanish tapas, these small plates are a Venetian tradition reflecting the mouthwatering diversity of Italy’s foodscape.

Advertising Campaigns, Brand Activation, Brand Consulting, Brand Guidelines Development, Brand Identity System, Brand Naming, Branding Strategy, Brand Messaging and Communication, Brand Positioning, Campaign Concept Creation, Content Marketing, Corporate Collateral Design, Communications Campaign, Creative & Art Direction, Digital Brand Alignment, Public Relations, Social Media Management, Spatial Interior Branding, User Experience (UX) Design, Website Development

From the hand-drawn logo identity depicting a stylized bull with wings – a symbol of the ancient Italic tribes – to the traditionally artisanal wood-oven baked Neapolitan pizzas, hand-crafted one at a time by Chef Aun, originality and variety are celebrated at Cicheti. Taking cues from the language and gastronomy of Italy, GEE Global collaborated with Cicheti’s owners to create a spirited design that integrates these playfully layered references into every element of the restaurant.

Taking Cicheti through GEE Global’s total project lifecycle management approach – trending, the initial idea, market research + analysis and financial budgeting to integrated interior spatial design, visual brand identities, and media launch; to post-launch marketing strategies and operational refinements – the concept restaurant ended the first financial year at roughly a 3 percent difference from the profit & loss financial model our team forecasted for the venture.

Building a Sustainable Restaurant Group

As a result of GEE Global’s signature approach to building sustainable brands, the restaurant has grown to a group of muli-concept Italian restaurants in Singapore.

City Nomads / Epicure / Expat Living / Great New Places / Horizon Hong Kong / I-S Magazine / Prestige Singapore / Sassy Mama / Tatler Singapore / The Finder Singapore / The Jakarta Post / TimeOut Magazine / Weekender Singapore

The Cicheti Group

Building a Sustainable Restaurant Group

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