When the investor group approached GEE with their ambitious hotel concept, our team was ready to dive into the world of hospitality. With thorough research on global trends and a keen eye for innovation, we crafted a comprehensive strategy that gave birth to a truly exceptional luxury villa hotel.
Our vision was clear: to create a place where community thrives and pretension takes a back seat. The result is a stunning testament to our commitment to hospitality and dedication to redefining experiences.
Welcome to The Stairs by Starck, a world where luxury meets authenticity.
“The Stairs shall become a tribe, a club of the young intelligent, creative people of the new generation, which shall build with intelligence the next world and continue with the vision of the beautiful story of humanity.”
~ Philippe Starck
Crafting a captivating brand narrative and compelling visual identity laid the groundwork for a renowned property development even before construction commenced. Our team carefully curated a comprehensive concept brief that guided Starck’s remarkable architectural and interior designs. Through close collaboration with the investors, we executed a highly successful strategic approach, enlisting a talented network of partners from various disciplines. GEE launched the brand campaign, propelling the concept of The Stairs Villa Hotel to international acclaim.
GEE secured global media coverage in A-list media worth US$1.27 million in less than a year. The Stairs was listed by the Robb Report as one of “Luxury’s 25 Most Innovative Brands” alongside iconic brands such as Cartier, Lamborghini, Aman Resorts, and Chanel.
